Field Notes

    From the frontier.

    Long form writing from the Hilltree team on brand, technology, storytelling, and what it takes to build work that moves good further into the world.

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    Showing 2 notes tagged Practice.

    June 18, 2026Strategy

    Synthesis and Synergy

    The raw materials of the twenty-first century are now sitting on every desk in the country. The organizations that thrive in what comes next will not be the ones who build the most. They will be the ones who can hold the most together.

    TechnologyStrategyAIPractice
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    May 30, 2026Strategy

    The Invisible Machinery of Wonder

    A week at Walt Disney World with our two families left us thinking about how much the gap has narrowed between the attention a huge company can engineer and the attention any thoughtful organization could now plausibly offer.

    TechnologyBrandHospitalityPractice
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