Lucent
Movement
Ministry leaders face an unprecedented challenge: staying spiritually grounded while navigating rapid technological change.Lucent needed a cohesive digital ecosystem that could serve pastors through web and mobile, keeping all data unified while providing tools for sermon prep, pastoral care, and spiritual formation.
We designed and built a complete ecosystem: a beautiful, conversion-focused website paired with Shepherd, a pastoral companion app launching on iOS and Android. The app integrates AI-assisted sermon planning, pastoral care tracking, prayer inbox management, and spiritual rhythm tools. Everything was architected to share data seamlessly, so pastors never work in silos.
How We Got There
Ecosystem Strategy
We approached Lucent as a unified ecosystem rather than separate projects. The website and Shepherd app share data and design language, creating a seamless experience whether pastors are on desktop or mobile.
Shepherd App Development
Shepherd is a pastoral companion app featuring AI-assisted sermon prep and manuscript writing, pastoral care tracking, prayer inbox management, and spiritual rhythms tracking. Launching on both Apple App Store and Google Play Store.
Web Platform
The website serves as the movement's front door, communicating the vision of being 'Formed for What's Next' while driving conversions for cohort signups and app downloads. The design emphasizes staying rooted while the world accelerates.
"What sets Lucent apart is that our website and app work as one. Hilltree built us an ecosystem, not just a website."
