Hilltree created a full event brand system, including logos, web design, sponsorship packages, and promotional campaigns. We ensured every element, from print to social media, communicated authority and credibility. The storytelling positioned the Summit not just as a conference but as a regional movement of educators, parents, and advocates.
The campaigns extended reach to Louisiana, Alabama, and Florida, drawing attendees and sponsors who might otherwise never have heard of the event. With cohesive visuals and clear messaging, the Summit became known as a professional, high-impact gathering worth attending year after year.
Hilltree’s work helped transform the Southeastern Dyslexia Summit from a promising local effort into a sustainable regional movement. Registrations climbed, sponsorships exceeded expectations, and the Summit established itself as a premier professional gathering where solutions and strategies for literacy are shared with hope and authority.
The Southeastern Dyslexia Summit began as a local gathering but carried the potential to shape conversations on literacy across the region. Its leaders wanted to expand attendance and elevate the event’s professional reputation. Hilltree was engaged to build a brand identity and digital strategy that could carry the Summit from local influence to regional significance.
