For The
Coast
For The Coast envisioned uniting 10,000 intercessors in prayer across the Mississippi Gulf Coast.They needed a digital experience that would inspire people to join a movement and see themselves as part of something transformative happening across their region.
We created the brand identity from the ground up and crafted an immersive digital experience centered on a custom-built interactive Mapbox map that lets users add themselves to the growing prayer movement. Beyond the map, we built a unique integration that automatically pulls weekly prayers from the nonprofit's Substack, keeping the website fresh without manual updates. The entire platform was architected to scale as For The Coast continues to grow across the region.
Interactive prayer map connecting the Gulf Coast community
How We Got There
Discovery & Strategy
We began by understanding the heart behind the movement, positioning the Coast as a 'crossroads of culture, commerce, and community.' The vision from Habakkuk 2:14 guided every design decision: 'For the earth will be filled with the knowledge of the glory of the Lord.'
Interactive Map Development
The centerpiece is a custom Mapbox integration allowing visitors to add themselves to the prayer map. Real-time clustering shows prayer coverage across the region, and each new addition reinforces the movement's growth and momentum.
Brand & Visual Identity
The visual language evokes themes of convergence, longing, and resilience, reflecting the Coast's unique character. Typography and imagery work together to inspire action while maintaining an atmosphere of reverence and purpose.
"Hilltree understood our heart for the Coast and built something that goes far beyond a website. When people add themselves to the map, they feel part of something bigger."
